Monday, September 27, 2010

No Pun: Smart builds cardboard ForTwo

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Cardboard Smart ForTwo
Cardboard Smart ForTwo - Click above for high-res image gallery

Sometimes, the jokes write themselves. Artist Sarah Illenberger has partnered with Smart and the packing gurus at CD Cartondruck AG to build the world's first ForTwo hemmed in high-quality reusable cardboard. Both the exterior and the interior of the car will be decorated with heaps of the recyclable material, and oddly enough, Smart says that it's pulling the stunt to disprove the notion that its products aren't disposable. We're having a hard time wrapping our heads around that one. The project will also serve to highlight Smart's infatuation with urban design.

Illenberger plans to use her experience producing art installations for the editorial departments of magazines like Style, Vanity Fair and The New York Times Magazine to create a unique look for the ForTwo. According to the press release, the car will come clad in a pixilated camouflage pattern called Eco-Flage. The creation will be on display at this year's Paris Motor Show from September 28 to October 17. Hit the jump to see the full press release.



[Source: Smart]

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No Pun: Smart builds cardboard ForTwo originally appeared on Autoblog on Sat, 25 Sep 2010 18:34:00 EST. Please see our terms for use of feeds.

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